Social media gets everywhere these days. Only last week The Ryder Golf Cup Teams were warned about using Twitter. Campaign groups appear on Facebook to save X-Factor contestants. And businesses are repeatedly told not to ignore these growing communication channels. But is this just hype? Does your organisation really need to engage with social media marketing? Does it only matter for certain sectors? And what are the benefits? Over the next few months we’re going to help you find your way through the hype and find out what is really going on. We’ll look at the movers and shakers of the social media world. We’ll give you concrete examples of what they’re doing and we’ll look at what they’re getting out of it. As you read these articles, ask yourself:

• How might this work for my organisation?
• What would be the benefits?
• What would be the potential costs/risks?
• And is it worth integrating into my overall marketing strategy?

We’ll start by looking at a sector we all know something about, even if it is only as consumers, the fast food giants and FMCG (Fast Moving Consumer Goods) suppliers.

Fast food and FMCG suppliers

So let us now focus on some of the initiatives three well known companies in the UK – Domino’s Pizza, Starbucks UK and McCain – have introduced using social media and online marketing.

Domino’s Pizza – Affiliate schemes and link-ups

In March 2010 Domino’s launched a pilot for their Affiliate widget – http://dominos.oosocial.com/. This tool allows fans to host an advert for the pizza company on places such as blogs and Facebook pages. For each click of the advert that generates an order, the fan earns 1% commission. According to a press release on PRWeb UK, up to and including the beginning of August 2010, over £29,482 was generated from orders for pizza and other sundries after clicking on a Domino’s widget.

Also in May 2010 Domino’s Pizza linked up to foursquare and offered free pizza and discounts if users visited their stores. These, and other, offers and tools are promoted via the Domino’s Pizza UK and Ireland Facebook page.

Starbucks UK – Gaining customer insight and developing loyalty via Facebook

Starbucks UK has adopted a different strategy. Their aim is to use online media to develop conversations with customers, gaining a greater understanding of the background and needs of their customers. They use Facebook to promote events at the local Starbucks and encourage fans to come along. The Starbucks UK Facebook page has over 349,000 fans (October 2010).

McCain – Rewarding customers and building a loyal community

In September 2010 McCain foods launched an online campaign to reward customers. An article in Marketing Week explains that McCain’s strategy is designed to develop brand loyalty by creating an online community for customers. The campaign website www.mccainitsallgood.co.uk offers video recipes, information about local events and money-off coupons. Once registered, you can earn ‘Spud Shillings’. Every time you visit you earn more and 100 points = £1. The points can be redeemed at a number of high street retailers. At this point, early October 2010, it is too early to say what the actual benefits of the campaign to McCain will be. It will certainly be an interesting one to watch.

So…

We’ve looked at three big companies, in the fast food and FMCG sector, and their approach to using social media and online marketing. Take some time to have a look at the various sites and tools they’ve set up. Go back to the questions we posed earlier and think about your own online strategy. What do you think? Is it all hype? Or could your organisation benefit from doing something similar? Next time we’ll be looking at how social media has affected the charity sector. So subscribe to our RSS feed to make sure you don’t miss out! http://bit.ly/aHK6qQ

A blog is the cornerstone of your social media strategy. Twitter, Facebook and LinkedIn all play their part but the blog should be what the other social media outlets are pointing towards.  A simple analogy, used by one of the many blogging thought leaders on the internet, likens micro-blogging and social media sites to “coffee shops”. People go to these sites to get a taste of you and what you’re offering. Then if they like what they consume, they’ll be back for more from your blog.

Having a blog allows you to communicate clearly and quickly with your customers and stakeholders. Blogs give your business a voice, allowing you to self-publish material on the web, including: specialist knowledge relating to industry developments, trends, legislative changes, or technical information about your products and services. As a result your business becomes immediately open and accessible to your customers, adding value to your customer proposition.

Your popularity and success can be measured by adding analytics plug-ins and tracking posts via social media dashboards such as HootSuite http://www.hootsuite.com This type of monitoring can provide you with valuable insights about your audience, allowing you to make future adjustments to the topics you post, tone of voice and posting schedules.

Here’s a few top blogs you may want to check out. They’ve been ranked by Technorati, which gives a value between 0–1000 on authority. The higher the value the better the authority http://www.technorati.com

Mashable (Social Media News & Web Tips) – Ranked 2 in the Business Authority Category
http://www.mashable.com

Small Business Trends – Ranked 1 in the Small Business Authority Category
http://www.smallbiztrends.com

Where do I start?

No matter what your budget, blogging is within reach and has many advantages. Obviously your blog needs to occupy some space on the internet and there are a few ways to get your hosting space. You may decide to add a blog to your website, use a free hosting service such as Blogger or pay for hosting via your web developer or organisations like 1&1 or Go Daddy.

Building your blog couldn’t be easier. You can build and obtain free hosting yourself using Blogger or, for a nominal fee per year, use packages such as Squarespace  http://www.squarespace.com Alternatively you may decide to employ the services of a professional to do this for you using WordPress.  

But be prepared! Blogging takes up a considerable amount of time. Researching and writing fresh material to post is a challenge, even for the most experienced. So to ensure your success, set out a strategy and plan that reflects the amount of time, resource and budget you have available.

PRESS RELEASE

FOR IMMEDIATE RELEASE 14/09/2010

Social Nation UK Launches New Blog Building Service 

Social Nation UK has joined forces with an experienced technical partner to deliver a range of off-the-shelf blog building packages at http://bit.ly/cnttt2

As the UK emerges from recession companies are looking to solidify their marketing strategies for the foreseeable future. A prominent trend this year has been the increased reliance on social media, blogs and micro-blogging. But not everyone has the time or know-how to get to grips with such a new and constantly advancing technology.

Social Nation UK has this month unveiled a new blog building service. The company has joined forces with an experienced technical partner to offer a superb range of off-the-shelf blog building options that can be personalised to reflect the customer’s brand identity. And for those who want extra pulling appeal, Social Nation also offers a bespoke service guaranteed to WOW the audience. A typical basic package includes: template, choice of banner, copy, domain and hosting. There are also a range of optional extras. For further details and demo templates, please visit http://bit.ly/cnttt2

Blogging is an excellent way for businesses to interact with their customers, keep them informed and demonstrate their depth of knowledge, adding value to their proposition. Indications from the market suggest rises in social media spend and an increase in the amount of people employed in social media based roles. In fact according to Strategy Analytics, fourth quarter online advertising revenue in 2009 was up 12.8 per cent from the previous quarter (to £11.4 billion), and AMR International predicted that B2B digital marketing spend will increase by 8 per cent in 2010.

 ‘As markets became crowded and work dried up last year, many SMEs left traditional marketing channels behind. Heading off towards the greener pastures of social media, they hoped that this would provide them with greater exposure. We believe that with our combined marketing, communication and technical expertise, we can assist SMEs in their quest by offering a high quality all round off-the-shelf blog building service.’  Jackie Eade, Director Social Nation UK

For further information please contact:
Jackie Eade, Director of Social Nation UK  Telephone: 0844 669 6984 Email: Jackie.eade@socialnationuk.co.uk

We’ve been hearing so much hype recently about Foursquare, that today we finally put aside some time to sign up http://www.foursquare.com.  My first impressions are it’s definitely easy to use and overall looks a pretty neat product!

So for those of you out there who haven’t explored the delights of Foursquare, what is it?

Foursquare http://www.foursquare.com is a location based social marketing tool that enables you to share and explore locations. It’s great for both B2C and B2B, including: retail outlets, small restaurants and chains, tourism and attractions, cafes, business and conference centres. The concept is very simple, these businesses benefit from connections sharing and recommending their favourite places. Another benefit is the possible customer insight it could offer to marketers, providing a better understanding of customer lifestyles and behaviour to aid product and service development and targeting.

Foursquare is easy to set-up and control through its simple control panel consisting of four tabs, including: Me, History, Stats and Friends.

Me tab – This gives you the ability to add your details, link to your Twitter and Facebook profiles and add tips about your favourite spots such as cafes, restaurants and stores.

History tab  – This keeps track of the locations you visited and when.  

Stats tab – This provides some interesting statistical analysis of your activity. Better not leave it open when your boss is about!

Friends tab – Here you can view and edit your friends and connections. And finding friends couldn’t be easier. Simply search your networks for those already using foursquare.

Foursquare has apps for mobile, website, plug-ins, visualisation and games. Helping you share successfully with your connections across your networks.

So, there you have it!

Seems great, doesn’t it? Or does it? In a world where you can Google a business or individual to gain information, is it a step too far? What are the implications to our privacy and even safety?  We’re genuinely interested in finding out what you think, so please post your views. In addition, if you’re a Foursquare user already:  What do you think of it? How does it compare to US Facebook pages? What value has it added to your business? What developments do you think we can expect to see over the coming months/years? 

We look forward to hearing your comments!

Jackie Eade, Social Nation UK

The key to having a great blog people want to read is providing regular and engaging content. But finding time and ideas when you’re busy is a challenge. Many blogs start with enthusiasm and then fizzle out. If you want a sustainable blog your audience can rely on to deliver high quality content, why not consider outsourcing to a blog writer.

 Benefits of using a blog writer

 In a moment we’ll look at how to recruit a blog writer. First let’s address the question ‘Is it worth it?’ Well, we’ve already mentioned using an experienced writer can save you time. You can get a regular supply of articles to keep blog subscribers interested. A good writer will know how to create content that meets your need.

 A writer can also provide an outside view on a subject. They will be writing for other blogs and media, which gives them access to ideas and resources that you might not be aware of.

 Finally, using a writer can be very cost effective. For example, Social Nation UK provides packages from as little as £50 per month. This is a good investment when you consider the savings on your time and the benefit of having good quality, regular communication with your audience.

 What services should I expect from a blog writer?

 Think about what you want a writer to do and how you want to work together. When you recruit someone, make sure you put together a Terms of Agreement. Below are key questions to consider.

 How many articles do you need and when?Is it one article every Wednesday or 10 articles every month? Think about when and how you are going to update your blog.

 Who will post and monitor the articles?

 It depends how much control you want to keep over the process. The writer could post the articles directly on to your blog and monitor any comments.

 Who will provide the research and main ideas for the articles?

 You could give the writer a list of topics for them to develop or a list of bullet points for each article.

 Who owns the copyright?

 If you want to be able to reuse the articles in any way you like, get the writer to agree, in writing, that copyright rests with you. Also, make sure they don’t breach someone else’s copyright by using other people’s content without acknowledgement.

 What are the payment terms?

 How and when will payment be made? What happens if articles aren’t delivered when, or to the standard, expected?

 What the blog writer will need from you

 Ensure the writer understands what you want in terms of content and style. What sort of impression do you want to convey to your audience? Remember, the writer is meant to be reflecting who you are as an organisation.

 Tell them about your organisation, the people, what you provide and in which markets. Let them know what your overall objective is for the blog. Think about who your target audience is and what they are interested in.

 Finally, what topics do you want them to write about? Do you need someone who knows your area or who is prepared to do research? Or will you provide all the information they need?

 Making sure they add value

 There are good and not so good blog writers. Be wary of anyone who is offering to write 50 blog articles for £10. Always make sure you see samples of their writing before offering them work. You don’t want to spend your time correcting spelling mistakes! Start on a trial basis until you’re confident they can add value.

 Next steps

Would you like to find out more about using writers for your blog? Get in touch to find out how we can help.

 Jackie Eade, Social Nation UK

 Copyright@Energise Marketing Solutions Ltd 2010

When starting out in the world of social media and blogging, it is common for businesses to jump in head first without giving any thought to: setting realistic objectives; the strategy fit; how to manage day-to-day status updates and article posts; content regeneration; people resource; and budget to deliver the blogging strategy.

Need some direction? Simply follow the step-by-step checklist below on what to consider when defining your social media strategy.

1 Define your objectives and strategy
Treat this like any other marketing or business plan. First set your objectives. Next examine possible strategies that fit and select the best.  For example, if you are a leading expert in a specialist field your strategy may involve the use of media and content to raise your profile and position yourself accordingly. This could include the use of social media, public speaking, workshops and offline PR.

2 Decide on the social media, and possibly offline, marketing communication channels you plan to use. Consider how to use these channels in an integrated manner to strengthen message.
Your objectives and strategy will help you to determine the channels that are the best fit for your industry and purpose. Integration is important. Consider the role that each media communication will fulfil for you. For example, Twitter www.twitter.com is excellent for posting teaser messages; Facebook www.facebook.com is fantastic for discussion. The trick is to build a link between them, i.e. Tweet on Twitter ‘Join the big discussion’ and include a link to the discussion on your Facebook  page Toby Carvery is a large pub food brand that successfully integrates Twitter and Facebook  in this way http://twitter.com/tobycarvery

3 Consider whether you will generate your own articles from scratch, share those of other authors via links to sites of interest or do a mix of the two.
If you do decide to prepare articles yourself, who will do this in the organisation? Of course, if you are the expert you will be knowledgeable and experienced, and decide to draft the articles yourself. However from time to time you may need to research the blogs of other experts and associations on the internet. If you use the content
from other blogs, please bear in mind the risk of copyright infringement. I recently came across a fantastic article posted on Social Media Today by Matthew Peters http://bit.ly/9qvYKs. Although a few years old, this article is still very relevant, if not more relevant today. Matthew talks about the growing problems of plagiarism and the ethical implications of using someone else’s work. He also suggests ways you can address plagiarism if it happens to you. Some publishers are seriously looking at systems to catch “copy thieves” and prosecute, so please be careful. See the article posted by Declan Butler on Nature News http://bit.ly/atfsJm

4 Consider who will manage the day-to-day management of your blog postings
This will depend on how much resource and time you have available in-house, the number of networks you need to keep updated and how much money (if any) there is available to outsource this service.

5 Establish a budget
Social media is attractive to businesses because it is simple and cost effective compared to many other offline mediums. However for a strong message, integration with offline mediums may still be necessary to reach your target audience. Plus if you really don’t have anybody with the expertise in-house to manage your social media strategy, you may need to outsource.

6 Consider how you are going to monitor all of this activity
There are many networks that will allow you to do this, including Chatterscope http://www.chatterscope.com, HootSuite http://www.hootsuite.com and Google Analytics http://www.google.com/analytics.

7 Monitor activity, learn, feedback and amend your future startegy if appropriate

A note from the editor about our strategy relating to sharing content

I have no problem sharing content from this, or any other article I write, with fellow bloggers and authors. All I ask is that if you do use any of the content posted here, you mention me as the original author. Copyright@Energise Marketing Solutions Ltd 2010     

More and more businesses are coming around to the idea of using social media to market their products and services. But what must they consider to ensure they get the best out of their social media campaigns?

Innovative, highly branded, non-spammy, consistent campaigns with appealing copy, accompanied with a touch of good old fashioned humour, are reported as among the most successful.  Maximum interaction with your target audience and integration with other online and offline mediums are also a must. As is the careful selection of social networks that are fit for your purpose.

The hugely successful campaign launched by Comparethemarket.com in 2009 had all of these vital ingredients.

Comparethemeerkat campaign

Comparethemarket effectively integrated its message across TV advertising, YouTube, Facebook. Twitter, Alexa and Twitpic, achieving outstanding results.

For those of you who are not familiar with the campaign, the star is Aleksandr Orlov, a meerkat.  Aleksandr tells the story of his courageous meerkat ancestors and how they fought hard for their honor and identity. His message is clear “For Hero Meerkats – go to comparethemeerkat.com”
“For Cheaper Car Insurance – go to comparethemarket.com”. 
Each of these websites are in sync with each other, which strengthens the message and proposition two-fold. So, in Aleksandr’s own words – “It’s simples”

The TV advertising was followed by a video on YouTube and Aleksandr also has a Facebook page with 320,000 fans. These fans have accepted his badge, which now appears on their Facebook page and  newsfeeds, leading to significant promotion by word of mouth.

In addition, the fearless meerkat has 10,000 followers on Twitter and has published 800 updates and even got into the frame with Stephen Fry on Twitpic. Is there nowhere that this feisty meerkat cannot get?

This activity has delivered some pretty impressive results for comparethemarket.com. In fact during the first three days of the campaign over three quarters of the monthly quote target had been achieved. Year on year the uplift in quotes was 45%, plus quotes were up 90% on the same period for the previous year (2008).  

Other campaigns worthy of a mention here are FEDEX and Burger King.

FEDEX developed an application with which Facebook users could send photos, links and videos in a customisable FEDEX package (2009). This again was visible in newsfeeds and users could check their package. Achieving 100,000 installs in 72 hours, more than 30,000 active users in three days, this was the most active Facebook application for three days. People from over 200 different countries sent a package.

 Burger King – Whopper Sacrifice (2009)

The idea behind this campaign was to reward people for culling ten friends on Facebook in exchange for their signature burger “the Whopper”. The theory was that some people link to people for the sake of it and shedding a few brief acquaintances would do no harm. The campaign was a huge success. However it was pulled by Burger King after Facebook raised concerns about an infringement to its policy, which does not permit notification to any friend deleted – even for a tasty burger!  During the short time the campaign ran, it generated 82,000 users and 230,000 friends were removed.

All three campaigns are memorable and the results speak for themselves. Clearly illustrating that a little creativity and humour, with compelling messages can work wonders!

What help do you need with the management of your social media, blogging and integration with online and offline mediums? Talk to us today.

T:   0844 669 6984
M: 07809 046 374
W: www.energisemarketingsolutions.co.uk
B: www.socialnationuk.co.uk

 Jackie Eade, Social Nation UK

Social media marketing promotes your brand, product, service, business or organisation using social media platforms such as Facebook, Twitter, YouTube, LinkedIn and Flickr – to name just a few of the hundreds of sites available.

Finding a social media marketing strategy that works best for you can be a daunting task. Understanding your organisation’s purpose and objectives is a good starting point. Followed by a good understanding of the reach of each social medium and how appropriate these will be for carrying your message to your target audience. Equally, before embarking on your social media strategy , it is important to evaluate how well the medium/s you’ve chosen can be integrated with other online and offline communication channels such as blogs and websites.

To get you off to a flying start, here is a very quick rundown of some of the most commonly used social media platforms that may be appropriate for your organisation.

Facebook

By far the largest and most commonly used social media.  But what does it offer to businesses and other organisations? Well, you can create pages for brands or services and then invite individuals to become fans, who then share their likes or dislikes with friends across their network i.e.  Jackie Eade is a fan of Smirnoff. This not only promotes enormous word of mouth, but also enables organisations to interact with customers by encouraging debate, creating fan groups and publishing links to other sites on the web for individuals to obtain more information about a subject. The opportunities for customer insight make Facebook an excellent forum for qualitative customer research. http://www.facebook.com

Twitter

Still fairly new in the world of social media, but fast progressing. Twitter can be described as a micro blogging site offering users 140 characters per tweet to get their message across. With this limitation, it’s no surprise then that Twitter is best suited to short teaser messages to promote deals and offers  for your products or services. Include a hyperlink to your website, blog or campaign landing page giving the user more information.  http://www.twitter.com

YouTube

An excellent platform that allows businesses to demonstrate their product or service in action  via video. You can also use it to show the care and attention that goes on behind the scenes. This can add lots of value to your offering. Videos are very personal, fairly cheap to produce and can drive customers directly to your blog or website. Thus increasing your traffic and ranking on Google as with all social media. http://www.youtube.com

LinkedIn

A professional business network with huge capabilities. This is one not to be missed off your list. The idea is – you build a profile and then invite your business contacts and prospects into your network, which in turn opens doors to their contacts. The search mechanism allows you to search, target and contact prospective customers and suppliers by industry, job title, size, etc. within the security of the Linked In network.  In addition, other features of the site give you the opportunity to link to your websites or blogs, promote events and join groups containing business people with similar interests to you. There is also a higher tier of services available which you can subscribe to for a monthly fee. However, I’d recommend you get the most out of the free stuff first! http://www.linkedin.co.uk

Flickr

A photo sharing site that enables you to share things of interest with your customers, suppliers and other stakeholders. For example, you may like to publish photographs of charity or sponsored events and awards ceremonies. Include a tag link to your website or blog so people can find out more about the event. They can also comment on your photos and you can comment on theirs. http://www.flickr.com

 So there you are, some great ideas to get your social media marketing off the ground. But how would you monitor and measure its effectiveness?

HootSuite

Typically a Twitter management tool.  This allows you to schedule updates, track metrics and see what others are saying about you. http://www.hootsuite.com

An alternative  to HootSuite is Chatterscope. This works on sentiment analysis and alerts you to positive and negative monitors of your brand and provides a historic trend analysis. To find out more visit  http://www.chatterscope.com

Neilsen BuzzMetrics

A sophisticated tool providing trusted brand metrics. These can assist you with the management of your reputation and provide valuable customer insight into your brands overall perception and views about product and service launches. This tool can also provide  analytical reports to help you establish whether your communications are helping you to win, retain or loose customers. To find out more visit  http://en-us.nielsen.com 

Trackur

This is a reputation management system helping you to manage your influence on the online social media networks. You simply select key words associated with your business, product or service and then Trackur scans pages across the internet for information containing these words. To find out more visit http://www.trackur.com

Omniture

This offers a suite of products to measure and optimise your online presence. To find out more visit http://www.omniture.com

Google Analytics

Google Analytics can be added to your pages for some social media networks and provides some excellent statistics. http://www.google.com/analytics

Should you require help with the management of social media platforms, blogging or the integration of online and offline marketing, talk to us today.

T: 0844 669 6984
M: 07809 046 374
E: jackie.eade@socialnationuk.co.uk

Planning a marketing campaign well requires good attention to detail, patience, a lot of hard work and commitment. If the plan is good then your campaign starts from a solid foundation. You will be able to use the plan as a point of reference throughout the campaign.

Social Nation UK’s step-by-step guide provides you with key areas to address when planning your campaign.

1 Objectives

Start by setting SMART objectives for your campaign (Specific, Measurable, Achievable, Realistic and Time). Remember that you will be revisiting these objectives when you come to evaluate the success of your campaign. So it is essential that these are communicated clearly to your team from the outset.

2 Budgets

Sit down with your team and discuss how much money you have available to realise your objectives. Then set a budget and manage it.

3 Target Audience

Identify your target audience. What are their characteristics? Why would they purchase your product or service? How often and where would they purchase? How can you reach your target audience? Are the characteristics of each group similar enough to be able to deliver the same proposition through the same communication medium? Or is a different slant/adaptation required?

4 Competition

Find out what your competitors are doing. How have they positioned themselves? What is their strategy? What mediums do they use? What is their geographical dispersion of their product or service? What are their core customer segments? What communication channels do they use? What is their proposition?

5 Marketing Communications Mix

Think about the best ways to communicate with your target audience. How will you integrate online and offline? Draft a tactical plan which details: who you will target, what your communication mediums will be, the proposition and key messages, whether the communication mediums are primary or secondary (the primary medium is usually the lead communication medium), the timing of planned activity, how you will measure the success and what you expect to get out of each individual activity.

For guidance about how to integrate your marketing communication, please see Social Nation’s blog article Marketing Integration.

6 Propositions

As discussed above, develop a proposition that will appeal to your target audience.

Each and every day we are bombarded with marketing messages. Your target audience is no different, so bear in mind that your proposition needs to appeal and stand out from the rest. Do you need an incentive to get your target audience to buy into your offering?

You may want to consider testing a few different approaches to a small sample of your target audience, prior to the full blown launch of the campaign.

 7 Schedules and Launch

The T in the word SMART (objectives) is for Time. Look over your campaign. Have you allocated enough time for what you are planning to do? Also, be aware of any seasonal fluctuations that may affect the success of your campaign i.e. holiday periods etc.    

Now launch your campaign!

8 Communicate

Although it’s down as step 8, this is integral to the entire campaign process and involves you briefing your team about the campaign at large from the very beginning. Get their buy-in, explain their roles, what is expected of them and who they can go to for help should the need arise. Constant, open and detailed communication can make a huge difference at the pre-planning, live and post evaluation stages of the campaign. So, make sure you keep your team up to date at every stage to keep everyone motivated to ensure your success!

9 Monitor, Analyse & Evaluate

Now it’s time to monitor the results of the individual components of the campaign based on the measurement criteria you set in step 5.  For example, Direct Mail and Traditional Advertising may be measured by telephone/email/web enquiries generated, conversions and web hits, whereas PR may be measured by media coverage gained and the would-be cost of this coverage and email may be measured by open rate, click through rate to landing pages, forwards, unsubscribers, enquiries, conversions etc.

We recommend that you monitor your activity rigorously on a daily basis through whatever means set and report on this regularly to the team.

Next it is advisable at the end of the campaign to do an evaluation. This is a permanent record, which you can look back on and learn from for future campaigns. It usually contains a brief overview of the campaign, SMART objectives, your approach, enquiries generated per medium, cost per lead, cost per conversation, ROI per communication medium where possible to calculate and overall ROI.

The conclusion should detail learning points and give an account of how well this campaign met your SMART objectives and any other additional benefits.

Finally, celebrate your success!!

You may want to leave the full campaign evaluation for a short time after the campaign has finished.
In our experience quite often companies enjoy an upturn in sales for up to 3 months after the original monitoring has concluded.

I have been using Kendlebell Luton for about a year now and have found their service to be excellent. My business is called Crendon Skin Clinic, an Aesthetics clinic offering beauty laser treatments using state of the art equipment. From my therapy rooms based in Long Crendon, Buckinghamshire, I offer a wide portfolio of aesthetic treatments, including: injectable face treatments, laser treatments, skin resurfacing, red vein treatment, hair removal and much more. 

All of my treatments require a very high level of competence and my clients expect this to be evident in every aspect of the service, whether this relates to taking
their telephone booking, my personal greeting of customers at their first appointment or performing the treatment. First impressions in particular are vital to my business as customers expect to speak to someone who will take their appointment for them rather than having to leave a message on a voice mail. This is where Kendlebell Luton work with me as part of my business. They handle all of my incoming calls and by me providing them with access to my diary they can maintain this for me, so I don’t have to worry about taking the calls or booking client’s appointments. In addition, Kendlebell Luton also send appointment reminder text messages to my customers twenty-four hours before their visit, send me emails with all the details of the enquiries they have dealt with on my behalf and provide a daily report of calls and bookings. 

On average Kendlebell Luton take over 100 calls a week for me, so I am never interrupted when I am with a customer. They are a small team, very friendly, extremely professional and always conscious of my customers’ needs. In fact I have got to know the staff very well, built good relationships with them and found that their style suits my business. 

I would thoroughly recommend Kendlebell Luton to any business looking for a flexible solution to outsource their reception. Using Kendlebell Luton means I am able to focus on my customers, offer the best service possible and save so much time that I can fit in an extra five appointments a week!